The 2012 Executive Budget Document
Virginia Tourism Authority [ http://www.virginia.org/ ]Mission Statement
The Virginia Tourism Authority (VTA) is a creative and dynamic organization blazing new paths in marketing for the tourism and film industries in Virginia to bring more visitors and film producers to the Commonwealth; to get them staying longer; and to spend more money.Operating Budget Summary
|General Fund||Nongeneral Fund||Personnel Cost|
|2009 Appropriation||$ 13,669,330||$ 0||$ 0|
|2010 Appropriation||$ 14,544,592||$ 0||$ 0|
|2011 Appropriation||$ 18,058,765||$ 0||$ 0|
|2012 Appropriation||$ 19,658,135||$ 0||$ 0|
|2013 Base Budget||$ 19,658,135||$ 0||$ 0|
|2013 Addenda||$ 1,027,795||$ 0||$ 0|
|2013 Total||$ 20,685,930||$ 0||$ 0|
|2014 Base Budget||$ 19,658,135||$ 0||$ 0|
|2014 Addenda||$ 455,477||$ 0||$ 0|
|2014 Total||$ 20,113,612||$ 0||$ 0|
|General Fund||Nongeneral Fund||Total Positions|
|2013 Base Budget||0.00||0.00||0.00|
|2014 Base Budget||0.00||0.00||0.00|
Recommended Operating Budget Addenda
Provide funds for promotional effortsProvides funding to the City of Portsmouth for support of the Virginia Sports Hall of Fame.
FY 2013 FY 2014 General Fund $ 500,000 $ 0
Remove one-time funding for the promotion of an international tourism eventRemoves one-time funding dedicated to the attraction and pomotion of an international tourism event that will be held in the Commonwealth in 2012.
FY 2013 FY 2014 General Fund $ (1,000,000) $ (1,000,000)
Increase advertising and marketing fundsProvides additional funding to the agency to expand its electronic marketing program and invest more into research and tourism product development. Additionally, strikes language directing the authority to partner with the Outdoor Advertising Association and the Virginia Association of Broadcasters; rather, the authority is to seek such partnerships on a competitive basis. The return on the state's investment will be three to one.
FY 2013 FY 2014 General Fund $ 1,000,000 $ 1,000,000
Eliminate funding for the Daniel Boone Visitor CenterEliminates funding for the Daniel Boone Visitor Center.
FY 2013 FY 2014 General Fund $ (50,000) $ (100,000)
Distribute Central Appropriation amounts to agency budgetsAdjusts the agency budget to reflect amounts moved to or from Central Appropriations to cover the costs of items such as changes in retirement and other benefit contribution rates, as well as the distribution of other centrally funded items.
FY 2013 FY 2014 General Fund $ 24,748 $ 24,748
Increase marketing grant fundsIncreases matching marketing grant funds designed to advertise and market the Commonwealth's tourism assets. These funds will provide the resources for the agency to offer matching grants through a marketing leverage program. The program leverages the funds of participating local and regional tourism entities. The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending, revenue, and jobs. The awards are in the form of grants and must meet specific criteria, which include providing a 3:1 return on investment (ROI) on leveraged funds.
FY 2013 FY 2014 General Fund $ 575,000 $ 575,000
Eliminate funding for the Coalfield Regional Tourism AuthorityEliminates funding for the Coalfield Regional Tourism Authority.
FY 2013 FY 2014 General Fund $ (22,500) $ (45,000)
Adjust funding to reflect changes in rent charges at the seat of governmentProvides additional funding to cover the general fund share of increased rent charges at the seat of government. The rent rate increase, the first in six years, results from additional costs to maintain facilities.
FY 2013 FY 2014 General Fund $ 547 $ 729