The 2013 Executive Budget Document
Virginia Tourism Authority
[
http://www.virginia.org/
]
Mission Statement
The Virginia Tourism Authority (VTA) is a creative and dynamic organization blazing new paths in marketing for the tourism and film industries in Virginia to bring more visitors and film producers to the Commonwealth; to get them staying longer; and to spend more money.
Operating Budget Summary
| General Fund | Nongeneral Fund | Personnel Cost | |
|---|---|---|---|
| 2009 Appropriation | $ 13,669,330 | $ 0 | $ 0 |
| 2010 Appropriation | $ 14,544,592 | $ 0 | $ 0 |
| 2011 Appropriation | $ 18,058,765 | $ 0 | $ 0 |
| 2012 Appropriation | $ 19,658,135 | $ 0 | $ 0 |
| 2013 Addenda | $ 19,385,930 | $ 0 | $ 0 |
| 2013 Addenda | $ 0 | $ 0 | $ 0 |
| 2013 Total | $ 19,385,930 | $ 0 | $ 0 |
| 2014 Addenda | $ 19,313,612 | $ 0 | $ 0 |
| 2014 Addenda | $ (75,000) | $ 0 | $ 0 |
| 2014 Total | $ 19,238,612 | $ 0 | $ 0 |
| General Fund | Nongeneral Fund | Total Positions | |
|---|---|---|---|
| 2009 Appropriation | 0.00 | 0.00 | 0.00 |
| 2010 Appropriation | 0.00 | 0.00 | 0.00 |
| 2011 Appropriation | 0.00 | 0.00 | 0.00 |
| 2012 Appropriation | 0.00 | 0.00 | 0.00 |
| 2013 Addenda | 0.00 | 0.00 | 0.00 |
| 2013 Addenda | 0.00 | 0.00 | 0.00 |
| 2013 Total | 0.00 | 0.00 | 0.00 |
| 2014 Addenda | 0.00 | 0.00 | 0.00 |
| 2014 Addenda | 0.00 | 0.00 | 0.00 |
| 2014 Total | 0.00 | 0.00 | 0.00 |
Recommended Operating Budget Addenda
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Reduce funding provided for the “See Virginia First” programDecreases funding provided for the “See Virginia First” program. The program is a public-private partnership between Tourism and the Virginia Association of Broadcasters.
FY 2013 FY 2014 General Fund $ 0 $ (497,544)
-
Eliminate funding for outdoor advertisingRemoves support for outdoor advertising, which consists of the use of in-state billboards. Tourism's marketing plan includes an enhanced emphasis on out-of-state advertising and marketing with the goal of increasing out-of-state visitors to the Commonwealth.
FY 2013 FY 2014 General Fund $ 0 $ (75,000)
-
Reallocate funds for advertising and electronic marketing to support increased out-of-state tourismReallocates funding toward increased out-of-state advertising and electronic marketing. Enhancing the out-of-state advertising and electronic marketing efforts support the authority's goals of increasing the number of out-of-state visitors to the Commonwealth.
FY 2013 FY 2014 General Fund $ 0 $ 497,544